More on Conducting Interviews

Don't ask yes or no questions. The answers you get may be "yes" or "no," and that really doesn't make for a great published interview. Ask questions that require a thoughtful response.

Actively lead the conversation. Short-circuit, politely, any sidetracks to subjects not of value to your publishing intent. Gently, tactfully, refocus the conversation. A lot of time can be wasted if you don't do this. I have had interviews end abruptly when something demanded an interviewee's attention. Use your time wisely; if the interview is cut short, you want to have as much usable material as possible.

Know when not to lead it. Be tuned in enough to know when a sidetrack may be taking you to valuable ground.

Keep the tape running. Many of my best story ideas and interview segments have come in casual conversation after the interview is over, when the subject is relaxed. Many times I have said, "That's a great thought. Would you mind if I started the recorder again?"