"Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it, and above all, accurately so they will be guided by its light."
—Joseph Pulitzer
Perhaps the best short synopsis of how to write, from someone who should know. Though this was written years ago, the advice in this quote is still relevant. Take Pulitzer's advice and you will be ahead of the game in writing style.